Our Commitment to You. At LaneTrax, we believe your privacy matters. We have designed these practices with the goal of keeping your data secure while enabling us to continuously improve LaneTrax and deliver a better experience for bowlers everywhere. We strive to be transparent about the information we collect and how we use it, and we are committed to implementing reasonable safeguards to protect your data.
This Policy applies to all personal information and other data collected, processed, or maintained through the Application and any related services, websites, or platforms owned or controlled by LaneTrax. This Policy does not apply to third-party websites, applications, or services that may be linked to or integrated with the Application.
We may collect the following categories of information:
We use the information we collect for the following purposes:
4.1 Collection and Storage. We collect and store shot data and video recordings of bowling activity captured, uploaded, or processed via the Application, together with derived analytics, metadata, and annotations (collectively, "Bowling Content").
4.2 Primary Purpose — Machine Learning. The primary purpose for which we collect and use Bowling Content is to develop, train, improve, and enhance computer vision models, machine learning algorithms, and AI systems that power the Application's features and future product development.
4.3 Additional Uses. We may use Bowling Content for: (a) product development, testing, and improvement; (b) research and analysis; (c) marketing and promotional activities; and (d) other commercial or non-commercial purposes consistent with this Policy.
4.4 Privacy Safeguards. When Bowling Content is used beyond providing services directly to you, we implement appropriate safeguards including: (a) de-identification or anonymization; (b) facial blurring or masking; (c) removal of identifying metadata; and (d) contractual restrictions on re-identification. We reserve the right to use Bowling Content in identifiable form for internal purposes.
4.5 No Compensation. You acknowledge that LaneTrax shall have no obligation to provide any compensation, attribution, or notification for its use of Bowling Content.
5.1 Categories of Disclosures. We may disclose personal information to: (a) service providers and processors; (b) research partners and technology providers; (c) business partners for analytics and measurement; (d) as required by law; and (e) in connection with a merger, acquisition, or sale of assets.
5.2 Data Licensing. We may license, transfer, or make available de-identified or anonymized data to third parties for commercial purposes, including machine learning development and research.
5.3 Opt-Out Rights. Where required by law, we provide a "Do Not Sell or Share My Personal Information" mechanism and honor recognized opt-out preference signals such as Global Privacy Control.
Our processing of your information may be based on:
We retain information for as long as reasonably necessary to fulfill the purposes described in this Policy, including to provide and operate the Application, comply with legal obligations, resolve disputes, and exercise or defend legal claims.
The Application uses third-party SDKs and services. These providers process data under their own terms and privacy policies:
Data transmitted to these providers may include device identifiers, advertising identifiers, IP addresses, user identifiers, screens viewed, session data, app events, subscription events, and crash metrics.
We work with advertising partners including Meta, AppsFlyer, and Google to measure advertising effectiveness and optimize marketing efforts. Where required by law, we will request your consent before sharing certain identifiers for cross-app tracking.
You may limit ad tracking through your iOS device settings (Settings → Privacy & Security → Tracking). You may also disable IDFA or opt out of personalized advertising.
Depending on your jurisdiction, you may have certain rights:
To submit a request, contact us at contact@lanetrax.app.
The Application is not directed to children under thirteen (13). If you believe a child under 13 has provided personal information to us, please contact us at contact@lanetrax.app.
We implement reasonable administrative, technical, and physical safeguards to protect information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
Your information may be transferred to, stored in, and processed in the United States or other countries with different data protection laws. By using the Application, you consent to such transfers.
We may modify this Policy at any time. Material changes will be posted in the Application and/or on our website. Continued use after changes constitutes acceptance of the revised Policy.
LaneTrax Inc.
631 Forest Ave, Evanston, IL 60202
contact@lanetrax.app · lanetrax.app